Privacy Policy
Your privacy matters to us. Water Filter Depot Co. ("we," "us," or "our") is a Houston-based water softener installation company. This Privacy Policy explains what information we collect when you visit our website or request a free water test, how we use it, and your rights regarding that information. We do not sell your personal data to third parties.
1 Information We Collect
We collect information in two ways: information you provide to us directly, and information collected automatically when you visit our website.
Information You Provide
When you request a free water test, ask for a quote, or contact us, you may provide:
- Contact information — name, email address, phone number
- Service address — your home or property address, city, ZIP code
- Home information — number of bedrooms, current water issues, plumbing details relevant to installation
- Communication preferences — how you prefer to be contacted (call, text, email)
- Payment information — if you proceed with a paid installation, billing details processed securely through our payment processor (we do not store full card numbers)
Information Collected Automatically
When you browse our website, we may automatically collect:
- Usage data — pages visited, time on page, clicks, scroll depth
- Device information — browser type, operating system, screen resolution
- IP address and approximate location — used to understand service area demand; not used to identify individuals
- Cookies and similar technologies — see Section 5 for details
2 How We Use Your Information
We use the information we collect for the following purposes:
- Schedule your free water test — to contact you, confirm appointments, and follow up on results
- Provide installation services — to coordinate equipment delivery, plumber scheduling, and post-install support
- Send service communications — appointment reminders, installation confirmations, warranty information (these are transactional, not marketing)
- Marketing communications — only if you have given consent, we may send promotions, seasonal offers, or follow-up reminders via email or text (see Section 6)
- Improve our website — analyze how visitors use the site to make it more useful
- Comply with legal obligations — recordkeeping, tax, licensing, and regulatory requirements
- Protect against fraud — verify service area eligibility, prevent abuse
3 Sharing Your Information
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information in the following limited circumstances:
Service Providers
We work with trusted vendors who help us operate our business. These may include:
- Scheduling and CRM software providers
- Email and SMS communication platforms
- Payment processors (e.g., Stripe, Square)
- Website analytics providers (e.g., Google Analytics)
- Licensed plumbing subcontractors who perform installations
These service providers are contractually required to use your information only to perform services on our behalf and may not use it for their own purposes.
Legal Requirements
We may disclose your information if required to do so by law, court order, or government authority, or if we believe disclosure is necessary to protect the safety of any person, prevent fraud, or defend our legal rights.
Business Transfers
If Water Filter Depot Co. is acquired, merged with, or transfers its assets to another company, your information may be transferred as part of that transaction. We will notify you before your information becomes subject to a different privacy policy.
4 Data Retention
We retain your personal information for as long as necessary to provide services to you and comply with our legal obligations:
- Customer and lead records — retained for up to 5 years after your last interaction with us, or as required by Texas contractor licensing regulations
- Communication consent records — retained for at least 5 years per applicable telemarketing regulations
- Payment records — retained for 7 years per IRS and Texas tax requirements
- Website analytics data — typically retained for 26 months (Google Analytics default)
When your information is no longer needed, we securely delete or anonymize it.
5 Cookies & Tracking Technologies
Our website uses cookies — small text files stored on your device — to improve your browsing experience and understand how visitors interact with our site.
Types of Cookies We Use
- Essential cookies — required for the website to function (e.g., session state). Cannot be disabled.
- Analytics cookies — help us understand page visits, traffic sources, and user behavior (e.g., Google Analytics). These are anonymized.
- Marketing/remarketing cookies — may be set by advertising platforms (e.g., Google Ads, Meta Pixel) if we run paid campaigns, to show you relevant ads after visiting our site.
Your Cookie Choices
You can control cookies through your browser settings. Disabling analytics or marketing cookies will not affect your ability to use the site or request a water test. Most browsers allow you to refuse cookies or delete them at any time. You can also opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.
6 Communications & Marketing
Phone & Text Message Communications
When you submit a request for a free water test, our team may contact you by phone or text message to schedule your appointment. By providing your phone number and submitting our form, you consent to receive calls and texts from Water Filter Depot Co. related to your service request.
Email Communications
If you provide your email address, we will use it to confirm appointments, send service-related updates, and — only with your permission — occasional promotions or tips about water quality. Every marketing email we send includes an unsubscribe link. To opt out of marketing emails, click unsubscribe in any email or contact us directly.
Quiet Hours
We do not make marketing calls or send marketing texts before 8:00 AM or after 9:00 PM in your local time zone, in compliance with federal and Texas telemarketing regulations.
Do Not Call
We respect the National Do Not Call Registry and the Texas Do Not Call list. If your number is on either registry, we will only contact you if you have given us express written consent or we have an established business relationship within the permitted window.
7 Data Security
We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:
- HTTPS encryption for all data transmitted through our website
- Secure payment processing through PCI-compliant third-party processors
- Access controls limiting who within our company can access customer records
- Regular review of our data handling practices
No method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately.
8 Your Privacy Rights
Regardless of whether the Texas Data Privacy and Security Act (TDPSA) formally applies to our business size, we respect your right to control your personal information. You have the right to:
Confirm whether we hold personal data about you and what categories we process.
Request a copy of the personal information we have collected about you.
Ask us to correct inaccurate personal information we hold about you.
Request that we delete your personal information, subject to legal retention requirements.
Withdraw consent for marketing emails, texts, or calls at any time without penalty.
We will not deny you service or charge you differently for exercising any privacy right.
To exercise any of these rights, contact us using the information in Section 10. We will respond to your request within 45 days. We do not require you to create an account to submit a request.
9 Children's Privacy
Our website and services are intended for adults aged 18 and older. We do not knowingly collect personal information from children under the age of 13. If you believe a child under 13 has submitted personal information to us, please contact us immediately and we will delete it promptly.
10 Third-Party Links
Our website may contain links to third-party websites (for example, review platforms or manufacturer pages). We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policy of any third-party site you visit.
11 Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service offerings. When we make material changes, we will update the "Last Updated" date at the top of this page. If changes are significant, we may notify existing customers by email. Continued use of our website after any change constitutes acceptance of the updated policy.
We encourage you to review this page periodically.
Contact Us About Privacy
If you have questions about this Privacy Policy, want to exercise your privacy rights, or need to report a concern, please reach out to us using any of the methods below. We will respond within 45 days.
Houston, TX